Today, we want to explore five ways a production partner differs from a general AV supplier, serving as the true superpower behind your next conference, convention, or meeting.
Before we dive in, let’s be clear: working with an AV supplier is perfectly fine. There are plenty of reputable companies specializing in AV services. However, when deciding between a supplier and a production company, it truly hinges on the scope of your event, the expected complexity, and the overarching goals and returns on investment (ROI) of your show.
- Holistic Approach:
- Production Expertise: A production company offers a comprehensive suite of services beyond AV equipment, including event planning, creative direction, scripting, staging, and project management.
- End-to-End Solutions: Production companies deliver seamless end-to-end solutions, crucial for intricate productions, ensuring all elements work together harmoniously.
- Creative Collaboration:
- Creative Input: Production companies boast creative teams capable of contributing innovative ideas and strategies, elevating the impact of your project.
- Customization: Seeking a bespoke experience? A production company collaborates with you to craft a tailored solution aligned with your vision and objectives.
- Project Management:
- Logistical Support: Production companies manage the logistics, coordinating elements, timelines, and resources, alleviating the burden of managing these details independently.
- Pro Tip: Managing dock space and schedules is critical. Some venues have restricted loading dock hours, potentially causing delays or budget overruns.
- Risk Management:
- Experienced in troubleshooting issues during live events, production companies excel in risk management, ensuring smoother and more successful productions.
- Long-Term Partnership:
- Relationship Building: Establishing a partnership with a production company fosters understanding, trust, and streamlined collaboration, especially for ongoing or frequent projects.
- Consistency: Working consistently with a production company yields consistent service quality and production outcomes compared to sourcing AV equipment on a per-event basis.
- Technical Expertise:
- Comprehensive Knowledge: While AV suppliers focus on equipment, production companies offer a deeper understanding of technical and creative aspects, ensuring technology aligns with project goals.
The choice between a production company and an AV supplier hinges on project specifics, budget, and desired involvement level. For smaller events with straightforward needs, an AV supplier may suffice. However, for larger, complex projects, a production company’s expertise in both technical and creative realms provides significant advantages.
Curious about how the Stratum team can elevate your meeting or event? Let’s connect! We’re eager to hear about your special events and discuss how our expertise can bring your client and audience’s dreams to life.
