As an event planner, you invest countless hours perfecting every detail of your event—choosing the right venue, curating the ideal menu, and ensuring every moment leaves a lasting impression on attendees. However, there’s one critical component that often goes overlooked: the people behind the audiovisual production.
While having top-of-the-line AV equipment is important, even the best technology is meaningless without a skilled crew to operate it. Your event’s success hinges on the expertise, creativity, and quick thinking of the team running the show.
Why the Right AV Team is Non-Negotiable
The harsh reality is that undervaluing your technical talent can jeopardize your event. Renting premium gear without securing a highly skilled crew often leads to unforeseen challenges, such as:
- Technical Glitches: Without experienced technicians, even minor issues can snowball into major disruptions.
- Sloppy Execution: A lack of attention to detail can ruin your carefully planned moments.
- Budget Overruns: Attempting to “fix” problems caused by an inexperienced team often costs more than hiring the right crew from the start.
Since the COVID-19 pandemic, the AV labor market has shifted dramatically. Many companies including Stratum have transitioned from full-time technical teams to relying heavily on freelance talent. Organizations that have embraced this new reality and fostered relationships with top-tier freelancers are the ones delivering standout events.
How to Elevate Your Event Through Exceptional AV Support
To ensure your event is a resounding success, prioritize the talent behind the scenes just as much—if not more—than the technology. Here’s how:
1. Partner with AV Companies That Value Expertise
Choosing a company that prioritize hiring and retaining highly skilled technicians. These professionals dedicate their careers to mastering their craft and bring an unparalleled level of expertise to your event.
2. Communicate Clearly
Set your team up for success by providing clear event expectations, timelines, and unique requirements. Tech rehearsals are essential for syncing the crew with your vision and ensuring flawless execution. If you don’t feel comfortable in creating these documents, like a show flow, consider investing some of your budget into pre-production with your technical partner.
3. Budget for Excellence
Investing in top AV talent is just as critical as investing in premium equipment. Allocate sufficient funds for additional crew members to provide flexibility for troubleshooting and on-the-fly adjustments. Think of this as an insurance policy for your event’s success.
Live events are complex and there is always a guarantee – there will always be technical issues. Remove the risk by investing in top tier talent allows those issues to be resolved quickly, efficiently, and in many times without the audience even knowing there was an issues.
The Stratum Difference
At Stratum, we understand that the heartbeat of every successful event lies in its people. We’ve built our reputation by partnering with the industry’s top talent, ensuring your event is not only memorable but seamless.
When you prioritize skilled professionals over just equipment, you empower your event to shine—even when unexpected challenges arise. After all, it’s the crew that turns your vision into reality.
Ready to elevate your event? Partner with Stratum Live Event Production and experience the difference an exceptional AV team can make. Learn more here.
Invest in your team, not just your tools—and watch your events thrive.
