Insights

Notes from the room.

Everything we wish buyers knew before they signed a venue contract. Free, specific, and written for people who don't produce events for a living.

Leadership

Every Yes Has a Price. It Isn't Always Money.

Every yes has a price. But the most valuable yeses, the ones that build careers and generate referrals before you even ask and turn a single conference into a ten year relationship, were never really about the money.

Read 3 min read
General Sessions

Five Gotchas Most Corporate Event Planners Don't Understand Until They're Already In It

You don't find out how a vendor actually operates during the sales process. You find out during load-in, or the week before, or the moment a change order lands in your inbox for something you thought was already covered.

Read 6 min read
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